Do we control new media or does new media control us?
Inevitably we are forced (to a degree) to work with new media in our daily lives, whether it be for work, University, school or simply to contact a person. It is inescapably being continuously adapted into our lives and the decision has to be made whether to develop with these technological advancements or be ‘left behind’.
The change has been introduced, whereby society has altered from an industrial society to a post-industrial society - the information age (Leong, 2012). New media allows for communication to flow more freely than ever before, allowing the acquiring of knowledge to be easier than ever before.
In today’s working world, knowledge is power with 28% of the workforce made up of knowledge workers who “have high degrees of expertise, education, or experience, and the primary purpose of their jobs involves the creation, distribution, or application of knowledge” (Davenport, 2005) with and in new media. From this, it proves the significance of adapting to the new media world around us and broadening our knowledge in the information age.
New media is significant within businesses and for the growth of a business. Businesses are heavily reliant on new media in order to communicate and keep in touch with the world but more importantly to keep up-to-date with the world. Business are becoming so reliant on new-media that the shift from a tangible office is newly developing and transforming into a virtual world where human contact is increasingly becoming a thing of the past…
Evidently, new media is inescapable for businesses and for educational practices. New media is changing the way that businesses operate, how people are educated and overall the lifestyle of the world. In some cases, new media is being utilised to the extent where human interaction is no longer necessary for business deals, conferences or important meetings soon to become entirely unnecessary. Is this practical? Has new media become so developed already that people no longer need to tangibly operate a business?
New media may well control us one day….
SIRI WILL TAKE OVER THE WORLD
Leong, S. 2012. KCB206. Working In / With New Media. Accessed 23rd April 2012. Lecture notes. http://blackboard.qut.edu.au/
Davenport, Thomas H. 2005. Thinking for a Living. United States of America: Harvard Business School of Publishing. Accessed April 23, 2012.